Google Ads management
We manage your campaigns month by month – from keywords to reporting. The ad budget is paid on top.
Important: our prices are management fees. The money for the clicks goes to Google, not to us. The example calculations show what that means in total.
The ad budget is not included
Two invoices, two recipients: Google gets paid for the clicks, we get paid for the management.
- ✓You pay the ad budget directly to Google. It does not run through us.
- ✓Our invoice only covers management – €25, €40 or €80 per month.
- ✓The one-off setup fee of €50 is added only at the start, not every month.
You only pay for clicks that happened
Google Ads bills per click. You only pay for clicks that actually occurred – not for ads that were merely served.
You set the limit
You decide how much may go into clicks at most. Once the limit is reached, nothing further is served.
You see every figure yourself
Spend, clicks and costs are visible in the Google Ads account at any time – without our report and regardless of whether you work with us.
€100 ad budget + Essential package
€125
per month, of which €100 goes to Google and €25 to us.
€500 ad budget + Plus package
€540
per month, of which €500 goes to Google and €40 to us.
€2,000 ad budget + Pro package
€2,080
per month, of which €2,000 goes to Google and €80 to us.
Example calculations excluding the one-off setup fee. The amounts are examples, not a binding offer.
Packages & example prices
Three packages for ongoing management – without the ad budget. The packages build on each other: Plus includes everything from Essential, Pro everything from Plus.
All prices incl. 19% VAT
Essential
Ad budget range €50 to €250
Setup €50 one-off
For getting started with a small ad budget.
- ✓Basic campaign management
- ✓Monthly adjustments
Plus
Ad budget range €250 to €1,000
Setup €50 one-off
For campaigns that need regular fine-tuning.
- ✓Basic campaign management
- ✓Monthly adjustments
- ✓Keyword optimisation
- ✓Maintaining negative keywords
- ✓Reworking ad copy
Pro
Ad budget range €1,000 to €3,000
Setup €50 one-off
For larger budgets with monitoring and a report.
- ✓Basic campaign management
- ✓Monthly adjustments
- ✓Keyword optimisation
- ✓Maintaining negative keywords
- ✓Reworking ad copy
- ✓Competitor monitoring
- ✓Landing page recommendations
- ✓Monthly report
Example prices, not a binding offer. The budget range describes which monthly ad spend the package is intended for. If your budget is above or below it, talk to us – then we quote individually. The ad budget itself is not included in any of these prices.
Included in every package
- ✓Setting up the account, campaigns and negative keywords
- ✓Monthly campaign management
- ✓Checking and correcting in the first days after launch
- ✓Review after four weeks – in a call, as a report in the Pro package
- ✓All figures visible in your own Google Ads account
Anything beyond that is set out in the packages: keyword optimisation and negative keywords from Plus, competitor monitoring and a monthly report in the Pro package. The ad budget is not part of any package price – it goes to Google.
What we do
Six tasks that come up every month. Without them, a campaign burns through its budget without achieving anything.
Keywords
We research what your customers type into Google and maintain the list continuously. Terms that only cost money and bring nothing are removed.
Negative keywords
We add terms your ad should not appear for – such as “free”, “training” or “used”. In practice this is the most effective lever against wasted budget.
Ad copy
We write headlines and descriptions, test several versions and keep the one that gets clicked more often.
Bids and budget
We set the bidding strategy and daily budget so your money lasts through the month, and adjust when it is spent too quickly.
Campaign structure
We build campaigns by topic and location instead of throwing everything into one campaign. That way you can see what actually works.
Reports
With the Pro package you receive a monthly report: what was spent, what was clicked and what we changed. In the smaller packages we explain the numbers in a call if you want.
What we do not do
Here is the honest part. Anyone who promises you guaranteed clicks or sales is selling a promise they cannot keep.
✗We do not guarantee placement. Whether and where your ad appears is decided by an auction at Google – not by us.
✗We do not guarantee sales or revenue. Anyone who promises that is promising something they do not control.
✗We do not guarantee clicks at a fixed price. Cost per click depends on your industry and competition and changes daily.
✗We do not promise “position 1”. Ads above the search results are not organic hits, and the order changes from search to search.
✗We do not buy clicks or user data.
✗We do not promise a percentage saving. A discount on the management fee says nothing about what your campaign will ultimately cost – that depends on your market and your click prices.
What we do instead: we work on your campaigns every month, tell you what we changed, and speak up when the spend no longer seems worthwhile for your budget.
What we need
Without these five things we cannot start. Whatever is missing, we say so in the first call.
Access to the Google Ads account
Ideally as an administrator or with access to campaigns and billing. If no account exists yet, we build it during setup.
Access to your website
We need to see where the clicks lead – and whether the page shows the offer you are paying for. Who makes changes to the page is something we clarify beforehand.
Information about your offer
What do you sell, at what price, to whom and in which area? The clearer this is, the better the ads become.
One contact person for approvals
Ads and changes need a short approval. Without one, the campaign stands still.
Website analytics, if available
So we can see what happens after the click. If no analytics exist, tell us – then we start without them.
How we start together
01
First call
We talk about your offer, your target area and your budget. Afterwards you know which package fits and what the ad budget costs on top.
02
Account setup
We set up the account, campaigns, ad groups and negative keywords. Setup costs €50 once.
03
First campaign
The campaign goes live. In the first days we check keywords and spend and correct as needed.
04
Review after 4 weeks
After four weeks we look at the numbers together: what was clicked, what did it cost, what do we change?
Frequently asked questions
The questions that come up in almost every first call.
What does Google Ads cost in total?
Two amounts: our management at €25, €40 or €80 per month plus a one-off €50 setup – and the ad budget you additionally spend at Google. The example calculations above show what both add up to.
Who receives the ad budget?
Google. The money for the clicks does not run through us. Our invoice covers management only. You keep your Google Ads account and can see every item of spend there.
Do I need my own Google Ads account?
If one exists: yes, we work in it and need access to campaigns and billing. If none exists yet, we build it during setup. Either way the account remains yours.
What happens when the ad budget is used up?
Nothing further is served. We set the bidding strategy and budget so that your spend lasts through the month, and we speak up if it is used up too quickly.
How soon are results visible?
Clicks and costs are visible from day one. Whether they turn into enquiries or sales depends on your offer, your website and your market. We give you our honest view in the first call – we cannot promise it in numbers.
Let us talk about your ad budget
We tell you in advance what the management costs – and what you additionally leave with Google.